Communication Planning Guide


Tone Matters

  • Demonstrate calm confidence.
  • Do not take pointed questions personally.
  • Show empathy, and action if necessary.

Tips for Managing a Crisis

  • Tell the truth.
  • Say it first.
  • Show empathy for those impacted by the situation and commit t o work with lead agencies, or take care of “it” if action is required of the District.
  • Allow lead agencies to speak on crisis that falls under their purview, e.g. law enforcement to speak on campus violence, fire department on a fire, health department on a health outbreak, etc.
  • Make sure you have a district leader at the emergency site and a point person back at the district office who can take all calls and prepare next-steps communication.
  • Using concentric circles approach (at right), be sure to disseminate information to all the key audiences in the organization. Provide statements for their use.

Print the entire communication planning guide here